J. Bally

Bally is a product with a century of history, rooted in an area chosen for the cultivation of sugar cane. However, the history of the distillery has its roots in 1670, the year of birth of the Habitation Lajous, named after Baron Jean-Baptiste de Lajous. The estate was sold in 1917 to Jacques Bally, a young engineer who, after renovating it, built the distillery on the remains of the small sucrerie, installing a steam engine and a Creole column designed by himself. In the following years, Jacques Bally put a part of his production into aging and, in 1930, designed and created the famous 'pyramide' bottle, known all over the world. Bally is also the first rum by Velier, with which Luca Gargano also made his first co-bottling: the Reserve Cantarelli.

All the rums in the Bally range, regardless of their specific characteristics and differences relating to the year of production, are vintage agricultural rhums which are produced from pure sugar cane juice and aged in a tropical climate. Since 1996, Bally has always been distilled in a specific column, and aged in ex-bourbon barrels.